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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

Go to the Size of Cart You Think Might Work. Eliminate the sizes that are too big or small until you find the size that is right or you. If you need help choosing between sizes, give us a call. We can give you pros and cons of various models. 4. Make Your Choice of Height and Depth Once the size is nailed down, you need to decide on the height of the Cart (35" is the most popular) and depth of the Cart (30" is chosen most often). 5. Pick Your Colors We offer Light Grey, Bone, Wood and Black laminate choices. Light Grey and Bone laminates have "Putty Grey" (neutral color) tubes. Wood and Black laminates have Black tubes. Metal accessories are also offered in Putty Grey and Black. Again, Putty Grey metal accessories go with Light Grey and Bone laminates; Black accessories go with Wood and Black laminates.

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