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The $100 billion professional events market continues to explode as evidenced by the proliferation of new stadiums, arenas, and auditoriums across the nation. In mid-June 2000, for example, the Kentucky Speedway in will launch its inaugural event. will be supporting it every step of the way! As an event administrator or promoter, you have big responsibilities. Lining up participants, sponsors, and workers, setting time-tables, overseeing transportation, advertising, food vendors -- the list is endless. Wouldn''t it be nice to lay at least one of your responsibilities to rest? The professionals at can help. Tell us what you want, and we''ll do the rest. No job is too big -- no problem too difficult to solve. , meanwhile, continues to employ state of the art technologies to produce the absolute best quality signage available today. Large format digital imaging is changing the face of the events industry by allowing sponsors to place huge photo-quality images on various media at locations previously believed inaccessible (i.e. the giant "Indy Greats" campaign at the 1999 Indianapolis Lightpole banners have become an increasingly popular method of advertising and promoting special events. You''ve probably seen them in

language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

Database search is not oriented towards text search and relevance ranking: they are great for locating widgets by part number and listing the inventory of leather slippers, but not so good at helping site visitors find the articles on widget quality or comparing leather and fleece slippers. Text search engines are often the right solution, even for database-backed sites. Databases store their information neatly organized into fields, such as product name, category, description, price and so on. However most people don''t like to choose a field before searching: who knows whether "widget" is in the name, category, or description field? While databases can set up complex queries to find the search words in all applicable fields, this makes them slower to respond and more difficult to program.

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