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language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

Positive lock action on the castors ensured that the Bench would not move when in the locked position. “I was considering three different companies regarding furniture for this project,” he recalls. “I had two parts to the criteria that I was looking for. The first was Customer Service. Our company provided pictures of the product, various quotes, Visio drawings and room layouts, and great assistance with questions and changes. The other companies just provided a quote. The second of the criteria was the need to have a sample of the product we were considering sent to us, and to actually touch and feel the product. Our company, even though it was outside their normal service, enthusiastically sent an Our companyBench to us. The other companies just flat out said they don''t do that.” Another concern of his was the assembly of these PACS Benches. People just didn''t have the time to put the furniture together.

prolongs the life of your banner program. The banner bracket may be left in place year-round while the arms may easily be removed. allows you to place your clients'' logos or other graphics on grass. Environmentally safe paint won''t harm the turf, yet remains vibrant and resilient to the elements. Painted turf attracts attention and yields a BIG bang for the buck. mechanically tension pole banners on any pole or flat wall surface, creating professional drum-tight displays. mechanically tensions a single banner into a two-sided A-frame display that looks like a rigid sign and can be placed just about anywhere. We can create awesome backdrops, murals, swags, flags, and banners to fit your client''s theme, transforming any venue into a truly exciting and special event. All fabrics are NOT the same but trying to predict how long your banner will last is tricky. It all depends on what you want to use the banner for (indoors? outdoors? windy conditions? rainy conditions?) and how you store it (throw it in a pile in the garage or roll it up and place it in a tube). Check the Samples Chart for specific information about different types of banner fabric, Ask the Banner Expert, or e-mail any of our Sales Staff who will

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