paradigms

image or photograph, is a big attention-getter and sure to please. allows event promoters to contain the crowd AND promote your sponsors'' messages and advertisements. is a sturdy, lightweight covered display unit that can be assembled and placed practically anywhere. Join units for extended image-covered fencing. Easy rolling individual backdrops and displays can be moved around in a snap. is the perfect answer to hanging banners without tape, cords or other unsightly materials. professionally displays outdoor banners on any patch of lawn, ground, or concrete. When installed and used properly, your tensioned banner is perfectly straight and readable, providing maximum effectiveness. mechanically tensions banners for professional display on any wall or fascia strip, turning them into rigid looking signs that are always effective, all the time. Durable steel and aluminum construction for years of indoor or outdoor use. provide an elegant--yet effective means of promoting your special event. Our light pole banner system features an aluminum housing with an adjustable fiberglass arm cantilevered to keep the banner taut. The flexible arms spill the wind pressure from the pole and banner and

The $100 billion professional events market continues to explode as evidenced by the proliferation of new stadiums, arenas, and auditoriums across the nation. In mid-June 2000, for example, the Kentucky Speedway in will launch its inaugural event. will be supporting it every step of the way! As an event administrator or promoter, you have big responsibilities. Lining up participants, sponsors, and workers, setting time-tables, overseeing transportation, advertising, food vendors -- the list is endless. Wouldn''t it be nice to lay at least one of your responsibilities to rest? The professionals at can help. Tell us what you want, and we''ll do the rest. No job is too big -- no problem too difficult to solve. , meanwhile, continues to employ state of the art technologies to produce the absolute best quality signage available today. Large format digital imaging is changing the face of the events industry by allowing sponsors to place huge photo-quality images on various media at locations previously believed inaccessible (i.e. the giant "Indy Greats" campaign at the 1999 Indianapolis Lightpole banners have become an increasingly popular method of advertising and promoting special events. You''ve probably seen them in

language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

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